So according to this morning's Oregonian, we are now tipping into a recession. Well, duh. Prices rising, salaries dropping, unemployment rising, consumer confidence dropping. I'm going to start taking the MAX to work, even though it takes over an hour whereas driving is only 25 minutes, just because it costs me over a gallon of gas to drive to the office and back. At $4.41/gallon, that adds up.
But on the bright side, it seems like my job is in the correct sector. Although people are cutting back on purchases, particularly consumer electronics, they are apparently cutting back less on mobile phone purchases than on anything else. (Thanks grigs for the cite) "More will cut back on buying gas than their cell phone 51% versus 31%" And since my company makes its money from mobile advertising, it looks like we're in the right place to do well,if we do it right.
The statistics in the Harris report are interesting to me, because they seem so obvious. The mobile lifestyle is all about making mobile devices, mobile applications, and mobile advertisements, useful, relevant, integrated and pertinent. If I'm walking through downtown on my lunch break, using applications on my mobile phone, I don't want to see advertisements for the newest version of Adobe Acrobat. I don't care about Adobe Acrobat when I'm going to lunch.
On the other hand, I will be much more receptive to advertisements for coffee shops, burger joints, or pizzerias. I will be enthusiastic about receiving coupons for coffees, 2-for-1 sandwiches, even happy hour specials for after work or discount movie tickets that I can use tonight. Well, duh. That's where the future of mobile advertising is, in supporting the mobile lifestyle.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment